AZ Home Styling & Redesign - Penny Schoenbeck Mesa, AZ

 
 

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AZ Home Styling & Redesign
                                          Staging with Style...
 
October, 2007 - Vol 1, Issue 7
In This Issue
Don't Scare Buyers
Pricing a Staged Home
Join Our Mailing List!
 
Greetings...

Fall is finally here! The cooler weather is a welcome change from the hot summer days. As we drive around Maricopa County we see fall decorations and Halloween looming in the shadows... what a great time of year! With the holidays fast approaching, many buyers and sellers want to complete their moves quickly and be settled into their new homes. Let AZ Home Styling help you make their wants a reality and help you gain that extra commission check before the holidays!
         
                     Please visit our web site
 
Don't Scare Buyers
  The holidays are upon us. This is the time of year when we begin to break out the decorations and they last from October till New Years. When selling a home, if you aren't careful you will scare away your buyers! To keep the spirit of the season , but not frighten potential buyers, try these suggestions:
 
          . add uncarved pumpkins or gourds instead of jack-o-lanterns
          . use warm autumn color accent pieces like candles & pillows
          . don't over do the decorations, keep clean uncluttered lines
          . rake leaves and sweep porches often
          . replace dying or dormant plants with fall potted plants such as mums
          . replace worn welcome mats with fresh ones
          . add warm throws to porch rockers or chairs
 
Remember, while you may love the Halloween season, others may not. Keeping with the fall theme will insure everyone happy. Use limited decorations, but have fun!
Pricing a Staged Home
 One of the biggest mistakes I see after a home has been staged is overpricing it. Homes sell based on four primary factors - location, size, price, and condition.
 
Statistically speaking staged homes do generate higher selling prices. They are able to do this by, of course, making the home move inviting thus satisfying the condition factor. Where agents and clients get into trouble is thinking that sadly they can mark up the price of the home - ignoring the neighborhood comps.
The real value that staging offers is that it creates a higher interest in the property. Priced well, it often will create a multiple offer scenario, save money on carrying costs and create better offers in general.
 
When agents overprice a home, regardless of wether or not it has been staged, they do their clients a dis-service. Fewer buyers will look at the property. Fewer offers will be made and the client will think that both the agent and the staging company have not done their jobs. In this changing market, price is particularly important. If a home is overpriced, it may not be shown at all. If it sits on the market to long, good offers, no matter how wonderful the home is are unlikely. Buyers have more choices, it is important that agents keep their clients educated so that everyone has a positive experience.
 
 I hope you have an enjoyable October with the cooler weather and preparing for the Halloween. Thank you for your continued support of our newsletter and as always see you next month.
 
AZ Home Styling specializes in staging vacant homes. We have an extensive inventory of furniture and accessories to accommodate all your staging needs.
 
P.Kate Schoenbeck
AZ Home Styling & Redesign
480-246-0153


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Penny Schoenbeck,  Mesa AZ -  Phone: 480.246.0153  Email: penny@azhomestylingandredesign.com 

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