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AZ
Home Styling &
Redesign Newsletter
Staging with
Style!
June, 2007 - Vol
1, Issue 3
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Greetings... |
 We
are in the the thick
of summer now. The
real estate markets
in most areas are
heating up. More
homes are listed and
sold this time of
year than any other.
Our job as
professional stagers
is to help our
clients benefit from
this boom - to make
sure that their home
is one of those to
benefit from the
summer sizzle.
Targeted market and
excellent customer
service is the key
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MLS
Photos... |
 The
market has started
picking up pace now
that summer is here.
Even with the change
in the market, there
are significantly
more listings than
this time last year.
So, how do you bring
buyers to your
clients door? MLS
Photos!
With nearly
eight months of
inventory on the
market, fabulous
MLS photos can
be a strategic
advantage. The
photo above
would be
dramatically
different
without
furniture,
wouldn't it?
What would
potential buyers
see? What would
make them come
to look at the
property?
Having your
listing staged
is not only a
great marketing
tool once you
get buyers in
the door, it
actually helps
to bring buyers
to the door!
Bringing
additional
buyers, who may
not have
otherwise viewed
your listing,
helps to account
for the reduced
time on the
market (up to
50%). Reduced
time on the
market means
lower carrying
cost for your
clients, lower
marketing costs
to you and
typically higher
offers.
Something to
think about...
Which MLS
Photos would
you want your
potential buyer
to see?
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Curb
Appeal... |
 Can
it make a home 45%
more likely to sell?
We are currently
in the throws of
the hot summer
market and it is
essential that
your listings
stand out! The
National
Association of
Realtors (NAR)
reported that
there are more
homes on the
market now than
there have been
in the past 10
years.
Real Estate
agents are often
showing home
buyers more than
a dozen homes
before they
place an offer
on one. The days
when you could
sell a home in
the first few
days are over.
The National
Association of
Realtors reports
that 85% of home
buyers begin
their search
online. Another
60% will drive
by a home they
are interested
in it. Out of
those potential
buyers less than
40% will call
their agent to
schedule a
viewing.
What this boils
down to is 45%
of potential
buyers will
never see the
inside of a home
that does not
show well!
The key to a
successful and
profitable real
estate
transaction is
having a great
agent and market
plan. Having the
home
professionally
staged inside
and out prior to
posting MLS
photos and
scheduling
viewings can
increase profit
and decrease the
time a home
spends on the
market.
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First
Impressions...
by
Laurie Matzke, agent |
Home Staging is
not a new term, but
for many homeowners
and real estate
agents the concept
of "professional
home staging" is
shedding new light
on how to promote a
home in the real
estate market place.
In past years,
homeowners were left
to their own
discretion as far as
preparing for home
showings. Though
they could
occasionally rely on
an agent for
instruction, more
often than not real
estate agents were
just as perplexed at
working out the
details as the
homeowner.
While agents are
experts in the
field of selling
and closing,
many are not
design savvy.
Agents usually
know exactly
what factors can
help sell a
home. It's just
not always easy
to get a home
into selling
condition in a
timely manner
without some
sort of
experienced
assistance.
Professional
home stagers are
practiced in the
art of preparing
a home for
resale. They
work with the
"flow" of a
home, eliminate
clutter, edit
and arrange
furniture, and
even assist in
enhancing
curb-appeal.
With the aid of
a professional
home stager,
your listing can
make a notable
first impression
on a potential
homebuyer.
As the real
estate industry
often stresses,
the first
impression is
the key factor
in selling your
listings.
Typically, says
Jan Van Horn of
Coldwell Banker,
"a potential
buyer has made
up their mind
ten seconds
after they step
in the front
door. They were
already forming
an opinion as
they pulled into
the driveway.
That really
doesn't leave
much room for
fault!
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Thank you for taking
the time to read our
news letter, we hope
you've found it
informative and
useful. We at AZ
Home Styling look
forward to serving
your staging needs,
please feel free to
contact us with any
question or to
schedule a
consultation.
AZ Home
Styling
specializes in
staging vacant
homes, we have
an extensive
inventory of
furniture and
accessories to
accommodate all
your staging
needs.
Sincerely,
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P.Kate Schoenbeck
AZ Home Styling &
Redesign
480-246-0153
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