Greetings!

Welcome to AZ Home Styling's first newsletter! I hope you find our newsletter informative and enjoyable to read. AZ Home Styling is a local company set up to help you as agents and your sellers sell homes at top dollar and in the shortest period of time possible. Home staging is easy, it works, and best of all is very cost effective. Please take the time to read through our new monthly newsletter, visit our website (www.azhomestylingandredesign.com) and be sure to call with any questions you may have. Thank you for your time. I look forward to meeting you in the future.

 

 

 

Linda Nelson

Century 21 Arizona Foothills

Featured Listing

 

 

My Personal Thoughts on Staging...

 I believe that real estate agents are always looking for ways to help their listings sell faster, and for top dollar. A home that is properly staged leads a buyer to see it as though they are living there, and that perception is one hurdle that must be crossed before a buyer will submit an offer.

 

What, If Any Do You Think The Value Of Staging Is To You? Your Seller?

 The real value of a home that is staged versus an empty one is that perception that it is "home" for that potential buyer.

If they are made to feel comfortable while previewing the home, and can get excited about possibly living there, then to me you can't put a dollar amount on those feelings. The seller should realize the importance of this, staging is an investment not an expense and greatly improves the chances of selling their home.

 

Should Staging Be A Mandatory Part Of A New Listing Presentation?

 I feel that anything that an agent can do to separate themselves from the rest of the pack is beneficial! If you can offer a service that allows you to perform your job (listing and selling a home) in a timely manner, and results in your potential seller walking away from the transaction with more money in his/her pockets, then wouldn't you offer it? Any agent that wants to be a top producer would present this option to his/her clients.

 

What Kind Of Staging Education Is Needed For Realtors to Use Staging As A Selling Tool?

 I think that most agents today are unaware of the ability of a staged home to sell faster than one that is not staged. I feel that if more Realtor's were exposed to the statistics that demonstrate this fact, then they would feel more comfortable explaining staging as an investment to their sellers. Marketing materials, such as before and after pictures, as well as testimonials from other agents that have utilized staging are very important in trying to get a seller to see benefit and value in staging. 

 

Jim Mitchell, Intero Real Estate

Keeping marketing costs under control is one of the secrets of successful real estate professionals. Because this many agents are reluctant to try staging. After all, they are already spending a lot of money on newspaper ads, virtual tours, open houses and flyers.

What many agents don't realize is that staging can often save on many of these fees.

 

Staging can be one of the single most cost effective strategies to employ. Written consultation in most cases range from $95 $200. Typically this will also decrease the time and increase the purchase price of the home, and adding to the final commission.

 

Creating a home that is more marketable not only helps the actual sale of the property, but will turn typically give the agent more referrals as well. One of the biggest client complaints is that agents do very little for the amount of money they are paid. While this of course is untrue for the majority of agents, It still reflects poorly on virtually everyone in the profession. Clients who feel their agents have outperformed gain glowing recommendations and higher referral rates.

 

When identifying which marketing costs are most effective in your business, consider all of the benefits that staging has to offer. Remember all of the newspaper ads, open houses, and flyers will have wasted money if the home itself is not ready to show. Real Estate staging really is marketing made simple.

 

                                                     Before and After Pictures  

I hope you've enjoyed our first monthly newsletter and we've given you some good information to help you help your clients.

I'm always available for questions. Please call me and find out how I can help you...

 

 

Sincerely,

 

 

 

e-mail: azhomestylingandredesign@cox.net

phone: 480-246-0153

web: http://www.azhomestylingandr